This post is the second in a series of five perspectives forthcoming from the managing partners of Simpatico Studios addressing the issues of systemic racism and inherent bias in American culture. The series is inspired by Simpatico's objective to start and sustain a conversation about these important issues—a charge we gave ourselves in a July [...]

This post is the first in a series of five perspectives forthcoming from the managing partners of Simpatico Studios addressing the issues of systemic racism and inherent bias in American culture. The series is inspired by Simpatico's objective to start and sustain a conversation about these important issues—a charge we gave ourselves in a July [...]

Let’s get one thing out of the way: Simpatico has not been sitting here eyes-closed and ears-plugged since the recorded deaths of Ahmaud Arbery and George Floyd first flooded Twitter feeds across the world. We, too, have been watching. We, too, have been listening. In May, we shared in the nation’s horror, outrage, and disgust. [...]

We are pleased to announce that Simpatico Studios has been named a top web design company by DesignRush. The agency aggregator published a list of the 25 Best Custom Website Design Companies, which were chosen through an in-depth research and selection process. Earlier in 2019, DesignRush also recognized Simpatico among the best in Branding, Logo [...]

We are pleased to announce that Simpatico Studios has been recognized as a winner in the 2019 Telly Awards. We won for our work on the “Vampire Facial Social Spot” created for Dermatology and Mohs Surgery Center in Doylestown, PA. The winning video, highlighting the Platelet-Rich Plasma (PRP) facial treatment made popular by Kim Kardashian [...]

Today is your annual reminder to make sure all of your accounts are secure by improving your password habits. This doesn’t just apply to your personal accounts—it is also seriously important for any business accounts including email, website, file server and social network credentials. What’s the harm? Small businesses are especially vulnerable to cybersecurity attacks. [...]

As a real estate agent, you know when it comes to getting clients, referrals and word of mouth are only half the battle. A client referring someone to your business doesn’t mean that person will choose to work with you. Having a strong brand identity is what seals the deal. Your brand identity is a [...]

Simpatico Studios, a B2B marketing agency and small business marketing agency specializing in brand identity design, web design and development, and integrated marketing communications, today announced it has been recognized as a 2019 Best Branding Agency by agency aggregator DesignRush. Each year, DesignRush, a self-described “B2B marketplace,” vets marketing agencies and consultants globally in over [...]

If you’ll allow us a humble self-pat-on-the-back, we’d like to announce that Simpatico Studios is now a SharpSpring Gold Level Certified Partner. Now that we’ve completed SharpSpring’s rigorous training and exam process, we’ve been awarded the Gold Level Certified Partner for our marketing automation prowess. After years of using SharpSpring’s full-featured marketing automation capabilities to [...]

Tourism video, or trailer for #SimSummit19—Simpatico Studios’ 4th Annual Executive Meeting & Top Producers’ Trip? Well, what kind of agency would we be if it wasn’t both? WATCH NOW Now if you’re unacquainted with Simpatico, I know what you must be thinking: “World Travel? Is this really what I’m paying you to do?” We’re glad [...]

“You must be the marketing girls,” said the big guy wearing a polo adorned with his contracting company’s logo. He was speaking in reference to myself, the CEO and Co-Founder of Simpatico Studios, a full service advertising agency, and my female employee. On that balmy May evening, my team and I were putting the finishing [...]

A step-by-step guide to silhouetting hair correctly and easily in Adobe Photoshop® STEP 1 Create a duplicate layer. STEP 2 Convert mode to CMYK. STEP 3 Look at channels and find the closet one that has the majority of the image silhouetted.Windows/Channels STEP 4 Then duplicate channel. STEP 5 Adjust levels and contrast as much [...]

Simpatico Studios is all about our people. There is nothing more important to us than the SimpatiCrew, which is comprised almost entirely of people (shout out to Tucker and Oscar, our resident four-legged SimpatiCrew members). Here are 10 reasons why people are so important to us: 1 - People do everything: How much work would [...]

Business owners and marketing leaders: When was the last time you took a good look at your website traffic? Odds are you created a Google Analytics or Adobe Analytics account and installed a tracking pixel when you launched your website. (If you didn't, be sure to do so today. Don't know how? Book us for an initial [...]

Well, it's finally decided: You need outside marketing help. Congratulations! It was a feat in and of itself to arrive at that decision. Suddenly, though, things are even more complicated. You find yourself swimming in a sea of possible partners, some of whom are surely beating down your door to get your business. They're using [...]

Ever shopped agencies? Freelancer designers? Advertising consultants? Or outsourced marketing help by any other name? If you have, you might've noticed something confounding: Those who want the biggest paydays are also often the same ones who, when hired, want to tell you exactly where and how to dig—but wouldn't be caught dead holding a shovel. [...]

Think fast: What do corn and marketing have in common? Not setting up a punchline here—although I'm accepting them in the comments, if you've got a good one. (It's the Internet. Don't let me down.) Seriously. What do they have in common? The one-word answer you'd probably expect is: Nothing. After all, one's a grain; [...]

The way Simpatico does business, there's a lot to be proud of. But as a marketing studio, there's nothing we're more proud of than sending new customers knocking on our clients' doors. Usually, we drum up business for clients just by running damn good marketing campaigns. Other times, though, we trip over opportunities for our [...]

Among the many things clients value about Simpatico is our versatility. Because we've designed our processes to be scalable, we're just as ready to respond to the marketing needs of local and regional businesses as we are to the urgent, big-stage communications challenges of national and global enterprises. Many of our counterparts can't say the [...]

‪By definition, Brand Identity Design doesn’t tell you who customers want you to be. Instead, it tells customers who you really are. For everyone, it's a scary exercise. But for most, it's a rewarding, self-actualizing, and dividends-paying investment. It nets leaders more of their ideal customers, enables greater efficiency and profitability, and leaves them wondering, [...]

We've been hard at work on a B2B rebrand and a few weeks ago, we presented the initial round of logo concepts to the client. Our principal contact was elated, and so were we. Sound logo design takes more than Photoshop skills. We arrive at logos after a collaborative and deliberate process. Our account principal [...]

Hey, Philly! Just call us Mike & Mike, because we’re back and better than ever. And, by the looks of things, just in time. It’s 2016. Besides being happy and new, this also is the year of digital, so says the Wall Street Journal. Businesses will spend more in the next 12 months on Internet [...]

Weinschel Associates is a leading manufacturer of Broadband and RF products for commercial and military markets worldwide. They're also a Simpatico Interactive client. Today, we're pleased to share details about the website two teams have collaborated on for nearly a year. (The following press release has been syndicated in major industry publications such as Microwave [...]

Friends: Just a note to update the address book for your ol' (new?) pal, Simpatico Interactive. Our studio now lives at 60 W. Broad Street, Suite 98, Bethlehem, Pa. 18018. A big thanks to Matt MacDonald and our friends at Dunn Twiggar Company, LLC, for offering a prime downtown location. Still got some marketingy things [...]

BREINIGSVILLE, Pa. — What if Rachael Ray wanted to surprise you with a room remodel, then shoot a Thanksgiving-week special from your house alongside Regis Philbin? She'd need some home makeover artillery, like John Gidding from HGTV's "Curb Appeal" — and Paul Giacalone of Lehigh Valley-based Giacalone Construction. When he heard the news, Giacalone knew it was [...]

If we're nearing football season (and we are—15 days until the first regular season game), we're nearing the end of summer. By itself, a second summer in business feels like an accomplishment. But the milestones we've reached, and they are plenty, aren't purely symbolic. We did a lot of work, work that added up to [...]

The SimpatiCrew returned late Saturday from the INTEGRATE 2012 conference at West Virginia University's stunning Morgantown campus. It was our second participation in an emerging media conference in 12 months. It also proved the more valuable of the two. Whether you're a start-up or small business, you've probably considered budget-conscious ways to invest training dollars. You're [...]

One year ago, we decided to stop daydreaming about building our own media company and actually do it. It was a leap decades in the making, and overdue by as many years. By the time it launched, Simpatico Studios already had deep roots in digital media. We'd been coding since 1996, when the Web remained in [...]