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Perspective: Because Oppression Lingers Implicitly, Opportunity Must Be Created Consciously and Explicitly

This post concludes a series of five perspectives by the managing partners of Simpatico Studios addressing the issues of systemic racism and inherent bias in American culture. The series is inspired by Simpatico's objective to start and sustain a conversation about these important issues—a charge we gave ourselves in a July 2020 joint statement. You [...]

Perspective: To Understand Privilege, Look to Your Black Neighbors—Not Your TV, Or Your Past

This post is the fourth in a series of five perspectives by the managing partners of Simpatico Studios addressing the issues of systemic racism and inherent bias in American culture. The series is inspired by Simpatico's objective to start and sustain a conversation about these important issues—a charge we gave ourselves in a July 2020 [...]

Perspective: Why We Can’t Stop Saying ‘Black Lives Matter’

This post is the third in a series of five perspectives by the managing partners of Simpatico Studios addressing the issues of systemic racism and inherent bias in American culture. The series is inspired by Simpatico's objective to start and sustain a conversation about these important issues—a charge we gave ourselves in a July 2020 [...]

Perspective: A Good First Step re: Systemic Racism is to Read and Reflect

This post is the second in a series of five perspectives forthcoming from the managing partners of Simpatico Studios addressing the issues of systemic racism and inherent bias in American culture. The series is inspired by Simpatico's objective to start and sustain a conversation about these important issues—a charge we gave ourselves in a July [...]

Perspective: Proof of Systemic Racism is All Around You—If You Can Listen

This post is the first in a series of five perspectives forthcoming from the managing partners of Simpatico Studios addressing the issues of systemic racism and inherent bias in American culture. The series is inspired by Simpatico's objective to start and sustain a conversation about these important issues—a charge we gave ourselves in a July [...]

Why Black Lives Matter Matters to Simpatico—and What We’re Doing About It

Let’s get one thing out of the way: Simpatico has not been sitting here eyes-closed and ears-plugged since the recorded deaths of Ahmaud Arbery and George Floyd first flooded Twitter feeds across the world. We, too, have been watching. We, too, have been listening. In May, we shared in the nation’s horror, outrage, and disgust. [...]

Simpatico Studios Recognized as a Top Web Design Agency by DesignRush

We are pleased to announce that Simpatico Studios has been named a top web design company by DesignRush. The agency aggregator published a list of the 25 Best Custom Website Design Companies, which were chosen through an in-depth research and selection process. Earlier in 2019, DesignRush also recognized Simpatico among the best in Branding, Logo [...]

Simpatico Studios 2019 Telly Award

Simpatico Studios Named Winner for Social Media Video in 40th Annual Telly Awards

We are pleased to announce that Simpatico Studios has been recognized as a winner in the 2019 Telly Awards. We won for our work on the “Vampire Facial Social Spot” created for Dermatology and Mohs Surgery Center in Doylestown, PA. The winning video, highlighting the Platelet-Rich Plasma (PRP) facial treatment made popular by Kim Kardashian [...]

It’s World Password Day!

Today is your annual reminder to make sure all of your accounts are secure by improving your password habits. This doesn’t just apply to your personal accounts—it is also seriously important for any business accounts including email, website, file server and social network credentials. What’s the harm? Small businesses are especially vulnerable to cybersecurity attacks. [...]

I Want to Grow My Real Estate Business: Now What?

As a real estate agent, you know when it comes to getting clients, referrals and word of mouth are only half the battle. A client referring someone to your business doesn’t mean that person will choose to work with you. Having a strong brand identity is what seals the deal. Your brand identity is a [...]

Simpatico Studios Named a 2019 Best Branding Agency by DesignRush; Nabs Additional Accolades

Simpatico Studios, a B2B marketing agency and small business marketing agency specializing in brand identity design, web design and development, and integrated marketing communications, today announced it has been recognized as a 2019 Best Branding Agency by agency aggregator DesignRush. Each year, DesignRush, a self-described “B2B marketplace,” vets marketing agencies and consultants globally in over [...]

We’re Your SharpSpring Gold Certified Partner

If you’ll allow us a humble self-pat-on-the-back, we’d like to announce that Simpatico Studios is now a SharpSpring Gold Level Certified Partner. Now that we’ve completed SharpSpring’s rigorous training and exam process, we’ve been awarded the Gold Level Certified Partner for our marketing automation prowess. After years of using SharpSpring’s full-featured marketing automation capabilities to [...]

Summit 2019 Trailer

It’s Here: Watch the Trailer for Simpatico’s 2019 Summit Destination

Tourism video, or trailer for #SimSummit19—Simpatico Studios’ 4th Annual Executive Meeting & Top Producers’ Trip? Well, what kind of agency would we be if it wasn’t both? WATCH NOW Now if you’re unacquainted with Simpatico, I know what you must be thinking: “World Travel? Is this really what I’m paying you to do?” We’re glad [...]

Women in Advertising: No, we are not the “marketing girls”

“You must be the marketing girls,” said the big guy wearing a polo adorned with his contracting company’s logo. He was speaking in reference to myself, the CEO and Co-Founder of Simpatico Studios, a full service advertising agency, and my female employee. On that balmy May evening, my team and I were putting the finishing [...]

Adobe Photoshop® 101: How to Silhouette Hair

A step-by-step guide to silhouetting hair correctly and easily in Adobe Photoshop® STEP 1 Create a duplicate layer. STEP 2 Convert mode to CMYK. STEP 3 Look at channels and find the closet one that has the majority of the image silhouetted.Windows/Channels STEP 4 Then duplicate channel. STEP 5 Adjust levels and contrast as much [...]

Braxton won

People — Why They’re Actually Great

Simpatico Studios is all about our people. There is nothing more important to us than the SimpatiCrew, which is comprised almost entirely of people (shout out to Tucker and Oscar, our resident four-legged SimpatiCrew members). Here are 10 reasons why people are so important to us: 1 - People do everything: How much work would [...]

Web Traffic & Analytics: What the Numbers Mean, and How to Move Them In Your Favor

Business owners and marketing leaders: When was the last time you took a good look at your website traffic? Odds are you created a Google Analytics or Adobe Analytics account and installed a tracking pixel when you launched your website. (If you didn't, be sure to do so today. Don't know how? Book us for an initial [...]

Top 7 Qualities of a Truly Compatible Agency Partner

Well, it's finally decided: You need outside marketing help. Congratulations! It was a feat in and of itself to arrive at that decision. Suddenly, though, things are even more complicated. You find yourself swimming in a sea of possible partners, some of whom are surely beating down your door to get your business. They're using [...]

Big Talkers, Small Doers: Revisiting the Role of Strategy in Outsourced Marketing

Ever shopped agencies? Freelancer designers? Advertising consultants? Or outsourced marketing help by any other name? If you have, you might've noticed something confounding: Those who want the biggest paydays are also often the same ones who, when hired, want to tell you exactly where and how to dig—but wouldn't be caught dead holding a shovel. [...]

How (not) to Hire in Outsourced Marketing: A Buyer’s Guide

Think fast: What do corn and marketing have in common? Not setting up a punchline here—although I'm accepting them in the comments, if you've got a good one. (It's the Internet. Don't let me down.) Seriously. What do they have in common? The one-word answer you'd probably expect is: Nothing. After all, one's a grain; [...]

“Contract Customers Only”: What a local HVAC Business Can Teach Your Marketing Program About True Emergencies and Planning

The way Simpatico does business, there's a lot to be proud of. But as a marketing studio, there's nothing we're more proud of than sending new customers knocking on our clients' doors. Usually, we drum up business for clients just by running damn good marketing campaigns. Other times, though, we trip over opportunities for our [...]

Vertical Concentration: Why Most Agencies of Scale Do It, and Why We Never Will

Among the many things clients value about Simpatico is our versatility. Because we've designed our processes to be scalable, we're just as ready to respond to the marketing needs of local and regional businesses as we are to the urgent, big-stage communications challenges of national and global enterprises. Many of our counterparts can't say the [...]

The Marketing Mask, and Why You Need to Toss It—Now

‪By definition, Brand Identity Design doesn’t tell you who customers want you to be. Instead, it tells customers who you really are. For everyone, it's a scary exercise. But for most, it's a rewarding, self-actualizing, and dividends-paying investment. It nets leaders more of their ideal customers, enables greater efficiency and profitability, and leaves them wondering, [...]

From Brand Intention to Brand Identity: Bridging the Gap

We've been hard at work on a B2B rebrand and a few weeks ago, we presented the initial round of logo concepts to the client. Our principal contact was elated, and so were we. Sound logo design takes more than Photoshop skills. We arrive at logos after a collaborative and deliberate process. Our account principal [...]

Cutting the Ribbon in Philly

Hey, Philly! Just call us Mike & Mike, because we’re back and better than ever. And, by the looks of things, just in time. It’s 2016. Besides being happy and new, this also is the year of digital, so says the Wall Street Journal. Businesses will spend more in the next 12 months on Internet [...]

Our Portfolio Grows

Weinschel Associates is a leading manufacturer of Broadband and RF products for commercial and military markets worldwide. They're also a Simpatico Interactive client. Today, we're pleased to share details about the website two teams have collaborated on for nearly a year. (The following press release has been syndicated in major industry publications such as Microwave [...]

We’ve moved! And we didn’t even ask to borrow your truck!

Friends: Just a note to update the address book for your ol' (new?) pal, Simpatico Interactive. Our studio now lives at 60 W. Broad Street, Suite 98, Bethlehem, Pa. 18018. A big thanks to Matt MacDonald and our friends at Dunn Twiggar Company, LLC, for offering a prime downtown location. Still got some marketingy things [...]

Simpatico Studios Client Appears on The Rachel Ray Show

BREINIGSVILLE, Pa. — What if Rachael Ray wanted to surprise you with a room remodel, then shoot a Thanksgiving-week special from your house alongside Regis Philbin? She'd need some home makeover artillery, like John Gidding from HGTV's "Curb Appeal" — and Paul Giacalone of Lehigh Valley-based Giacalone Construction. When he heard the news, Giacalone knew it was [...]

A Culture Plan

If we're nearing football season (and we are—15 days until the first regular season game), we're nearing the end of summer. By itself, a second summer in business feels like an accomplishment. But the milestones we've reached, and they are plenty, aren't purely symbolic. We did a lot of work, work that added up to [...]

Five Factors That Make Or Break A Conference

The SimpatiCrew returned late Saturday from the INTEGRATE 2012 conference at West Virginia University's stunning Morgantown campus. It was our second participation in an emerging media conference in 12 months. It also proved the more valuable of the two. Whether you're a start-up or small business, you've probably considered budget-conscious ways to invest training dollars. You're [...]

A Birthday Card

One year ago, we decided to stop daydreaming about building our own media company and actually do it. It was a leap decades in the making, and overdue by as many years. By the time it launched, Simpatico Studios already had deep roots in digital media. We'd been coding since 1996, when the Web remained in [...]

WHAT WE OFFER

  • Brand Identity Design
  • Marketing Consulting
  • Marketing Plans & IMC
  • Brand & Reputation Mangement
  • PR & Social Media
  • Video / Audio
  • Web Design & App Development

THE SIMPATICREW

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OUR WORK

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GIVING BACK

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1-844-STAR-411
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956 Town Center | New Britain, PA 18901
Your outsourced B2B marketing consultants and advertising agency, serving Greater Philadelphia, Bucks County, Montgomery County, the Lehigh Valley, and companies around the world
Copyright © 2021 Simpatico Studios, LLC. All rights reserved.

Book a Consult

Use the calendar shown to book your free 30-minute initial consult. After booking, you will receive an email confirming the details.

The consult will happen via conference call:

  • Dial-in number (US): (712) 770-4010
  • Access code: 857704
  • List of International dial-in numbers: https://fccdl.in/i/simpatico

We're delighted you're visiting us!

Our studio is located in the Town Center Office Suites of beautiful New Britain Borough in Central Bucks County, Pennsylvania. Because GPS hasn’t historically given the most complete directions, we’ve provided guidance below.

 

Please don’t hesitate to call our office at 1-844-STAR-411 to request clarification. If arriving via Philadelphia International Airport, complimentary ride services may also be available from Simpatico; talk to your Account Manager prior to the date of your arrival to make arrangements.

From Philadelphia International Airport

Please note: This route has tolls.
  • From arrivals, take Exit 12B, following signs for I-95 South (yes, South—we didn’t design this User Experience).
  • After about five miles on I-95, take Exit 7, on the right, for I-476 North.
  • After about 19 miles on I-476 North, merge onto I-276 East.
  • After about five miles on I-276 East, take Exit 339 to merge onto PA-309 North.
  • After about eight miles, you’ll approach the Montgomery Mall Corridor.

 

From here, follow the From PA-309/Montgomery Mall directions.

From PA-309/Montgomery Mall

  • Head Northeast from the Five Points intersection onto Butler Ave. (US 202 Business).
  • Continue straight for about six miles—past County Line Rd., and through Chalfont Borough—until you come to the Giant shopping center, on your left, in New Britain Borough.
From here, follow the From Doylestown & New Britain directions.

From Doylestown & New Britain

  • The Town Center Condominiums are a horseshoe-shaped office complex situated behind the Giant and retail shopping plaza.
  • From Butler Ave (US 202 Business), turn onto Lenape Drive.
  • At the second driveway on the left, turn left, and then immediately right; follow signs for District Court.

 

Simpatico Studios is suite 956, on the North side of the complex.

  • What We Offer
  • The SimpatiCrew
  • Our Work
  • Giving Back
  • Contact
Brand Identity Design
Marketing Consulting
Marketing Plans & IMC
Brand & Reputation Management
PR & Social Media
Video / Audio
Web Design & App Development

Video / Audio

Producing multimedia content is key to staying relevant in the digital age, and it happens to be one of our specialties. Whether you want to draw attention with snappy social media videos, or impress your audience with gorgeous custom animations, our team boasts the creativity and technical skill to deliver professional, attention-grabbing content.

WHAT WE EXPLORE

VIDEO PRODUCTION

VIDEO PRODUCTION

ANIMATION

ANIMATION

RADIO

RADIO

MUSIC & AUDIO PRODUCTION

MUSIC & AUDIO PRODUCTION

BOOK A CONSULT
SEE SOME OF THE BRANDS WE BROUGHT TO LIFE

Marketing Plans & Integrated Marketing Communications

The best marketing plans are all-encompassing. No matter the industry, we profess the importance of consistent and thoughtful strategy. We’ll make sure all the moving parts are in place and working seamlessly.

WHAT WE EXPLORE

CAMPAIGN CREATIVE

CAMPAIGN CREATIVE

SLOGANS & TAGLINES

SLOGANS & TAGLINES

MARKET RESEARCH

MARKET RESEARCH

MEDIA PLANNING

MEDIA PLANNING

ANALYTICS & INSIGHTS

BOOK A CONSULT
SEE SOME OF THE BRANDS WE BROUGHT TO LIFE

Web Design & App Development

The digital world can be daunting, but our technological savvy gets you up to speed. When it comes to technology, we aptly execute in the now while thinking ahead to what’s on the horizon. We create user-friendly, skillfully designed websites and applications with the modern user in mind, and use all the available tools to strategize for the future. Our expertise offers a clear path to higher engagement and growth in your business.

WHAT WE EXPLORE

UX / UI DESIGN

UX / UI DESIGN

DESIGN & DEVELOPMENT

DESIGN & DEVELOPMENT

USER RESEARCH & USABILITY

USER RESEARCH & USABILITY

IPHONE & ANDROID

IPHONE & ANDROID

BOOK A CONSULT
SEE SOME OF THE BRANDS WE BROUGHT TO LIFE

Marketing Consulting

The SimpatiCrew is quick on its feet and eager to brainstorm. When you come to us with a challenge, we’ll step up to the plate… our decades of experience have prepared us well. Whether you have a skeletal plan in place or need to start from scratch, we’re ready to step in and offer our expertise.

WHAT WE EXPLORE

Strategy Session

STRATEGY SESSIONS

Gap Analysis

GAP ANALYSIS

Team Training

TEAM TRAINING

Keynote Speaker

KEYNOTE SPEAKING

BOOK A CONSULT
SEE SOME OF THE BRANDS WE BROUGHT TO LIFE

Public Relations & Social Media

Putting your brand’s best foot forward is essential. With the internet’s dramatic growth and ever-changing algorithms, staying relevant on and offline is a challenge—and we’re more than up to the task. We help your business take control of its narrative through strategic use of social media, events, and press releases so your company continually stays in front of its audience, online and in person.

WHAT WE EXPLORE

social content calendars

CONTENT CALENDARS

Community Building / Brand Engagement

COMMUNITY BUILDING & BRAND ENGAGEMENT

Influencer Marketing

INFLUENCER MARKETING

Event Planning

EVENT PLANNING

BOOK A CONSULT
SEE SOME OF THE BRANDS WE BROUGHT TO LIFE

Brand & Reputation Management

These days, word of mouth and positive customer reviews are key to building a successful business. Creating a favorable impression in the minds of your audience, and remaining relevant over time, are priorities that we don’t gloss over. We facilitate and manage customer feedback in real time, creating active and engaged relationships that lead to business growth and longevity.

WHAT WE EXPLORE

STATIONERY

business cards and brochures

BROCHURES & BUSINESS CARDS

Customer Interviews

CUSTOMER INTERVIEWS

Online Reviews

ONLINE REVIEWS

LOYALTY PROGRAMS

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SEE SOME OF THE BRANDS WE BROUGHT TO LIFE

Brand Identity Design

A strong brand identity takes the essence of a company—its people, values and mission—and translates it into an appealing external presence. Over the years of working with an array of industries, we’ve developed a proprietary technique that breathes life into brands of all kinds. We learn everything there is to know about you and your business, then put pen to paper on your story. We go far beyond the logo (though we hit those out of the park!). From the visual to the verbal, we develop a voice that’s consistently, uniquely you.

WHAT WE EXPLORE

LOGO DESIGN

TAGLINES, SLOGANS, & VOICE

IMAGERY, TYPOGRAPHY, & COLORS

BRAND GUIDELINES

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SEE SOME OF THE BRANDS WE BROUGHT TO LIFE

Say Hello

Use this form for general inquiries or questions. Or just to say hi. We appreciate that, too.