A NARRATIVE APPROACH
Before the discipline of marketing, we told stories.
A marketing strategy that arises from competitive precedent, or channels, or trends, has forgotten its objective. Like great films, the most potent marketing—the most persuasive communication—comes packaged in a greater narrative that addresses the primal mind. That feeling of being absorbed by a movie, or lost in a good book—why not find it in your company story, and inject it into your next marketing initiative?