NOVA
Services Provided
- Comprehensive Rebrand
- Market Research
- Brand Launch
- Collateral Development
- Custom Website
- Big Idea + Campaign Execution
Results & Recognition
Surveyed 50k+ residents of the Greater Philadelphia region for qualitative and quantitative data around victim services. And conducted two focus groups during the course of the rebrand.
Attained buy-in from the Board of Directors, and facilitated a 100+ person staff retreat where employees were trained on the brand standards.
Launched a county-wide outreach campaign in 2022, deploying a Big Idea campaign to more than 1MM people in the Philadelphia DMA. In its first 6 months, we have measured a 40% increase in Facebook followers, a 628% increase in Facebook reach and a 5000% increase in Instagram reach, and have earned over a million impressions on CBS.